First Conference Sold Out—180% Attendance
We helped Bulk Loads host their first industry conference and exceed customer expectations—demonstrating our expertise in targeted communication, event planning and collaboration to make their first event a success all around.
Our Impact
Provided strategic consulting on messaging and outreach to the target audience.
Developed a distinct brand identity for the conference.
Created and executed effective email marketing campaigns that drove high attendance.
Designed an effective landing page that facilitated information sharing and ticket sales.
Challenge
Bulk Loads, a logistics provider connecting independent truckers with agricultural and bulk transport opportunities, sought help launching its first-ever industry conference. They needed comprehensive event marketing and coordination support to generate awareness, drive ticket sales, and ensure a successful event.
Solution
We provided targeted event marketing and consulting to effectively engage the trucking and agricultural industries. This involved understanding the customer and industry, researching locations and activities for hosting the event, developing and executing event promotional email campaigns for ticket sales, signage, photography of the event, logistics, and more. We attended the event, provided oversight of check-ins, catering, guests, vendors/sponsors, presentations and more.
