1,600% Revenue Growth
Excel delivered significant results, transforming iSense’s marketing strategy and digital presence. By focusing on key areas for improvement, we helped them rapidly scale their premium mattress brand and achieve significant financial growth.
2x
Conversion Rate for Custom Orders
1,600%
Revenue Growth
100%
increase in Returning Customer Rate
704%
increase in Sales Attributed to Marketing
267%
increase in Revenue from Email Automations
Services
Web Design
SEO
ECommerce
User experience
Conversion funnels
Targeted Ad Design
Lead capture & nurturing
Automated Email & SMS
Conversation Marketing
Photo & Video
Branded Interiors
Direct Mail
Affiliate Management
PR & Social Media
Challenge
iSense, originally a wholesale mattress company, aimed to enter the direct-to-consumer market but struggled with profitability, despite high advertising investment with a different agency.
Wanting to become a premium mattress brand, iSense needed to elevate its online presence and drive revenue growth. The client faced challenges with conversion rates and overall profitability, hindering its ability to fully capitalize on the premium market. The existing online experience struggled to effectively translate the brand's unique value proposition into sales.
Solution
iSense needed a strategic, agile approach to grow quickly. We focused on immediate impact: a website redesign for better user experience and speed, conversation marketing for real-time customer engagement, and data tracking to optimize profitability.
Key Improvements Made
Complete website redesign to enhance user experience and showcase premium brand positioning.
Website speed optimization for a seamless customer journey.
Implemented conversation marketing for real-time customer engagement and sales.
Leveraged analytics to identify and address key areas for revenue growth.
Strategic digital transformation, moving iSense from a wholesale model to a successful direct to consumer model.
