A bedroom with a white mattress on a bed frame, two side tables with plants and decor, a blue accent wall with a framed landscape painting, and hanging pendant lights.
Logo with an orange circle containing a lowercase blue 'i' followed by the word 'sense' in blue letters.

1,600% Revenue Growth

Excel delivered significant results, transforming iSense’s marketing strategy and digital presence. By focusing on key areas for improvement, we helped them rapidly scale their premium mattress brand and achieve significant financial growth.

2x

Conversion Rate for Custom Orders

1,600%

Revenue Growth

100%

increase in Returning Customer Rate

704%

increase in Sales Attributed to Marketing

267%

 increase in Revenue from Email Automations

Services

Web Design

  • SEO

  • ECommerce

  • User experience

  • Conversion funnels

Targeted Ad Design

Lead capture & nurturing

Automated Email & SMS

Conversation Marketing

Photo & Video

Branded Interiors

Direct Mail

Affiliate Management

PR & Social Media

Challenge

iSense, originally a wholesale mattress company, aimed to enter the direct-to-consumer market but struggled with profitability, despite high advertising investment with a different agency.

Wanting to become a premium mattress brand, iSense needed to elevate its online presence and drive revenue growth. The client faced challenges with conversion rates and overall profitability, hindering its ability to fully capitalize on the premium market. The existing online experience struggled to effectively translate the brand's unique value proposition into sales.

Solution

iSense needed a strategic, agile approach to grow quickly. We focused on immediate impact: a website redesign for better user experience and speed, conversation marketing for real-time customer engagement, and data tracking to optimize profitability. 

Instagram post showing a promotional ad for a sleep tracking device, including a mattress and smartphone app interface, with the message "Sleep up to 73 minutes more each night."
Laptop screen displaying an online mattress shopping website with a bed, mattress details, and purchase options.
Website advertisement for iSense Memorial Day weekend sale with up to $2000 off mattresses and beds, showing bed images on desktop and mobile views.

Key Improvements Made

Icon of a computer screen displaying graphic design tools, including a pen nib tool and anchor points, representing digital graphic editing.

Complete website redesign to enhance user experience and showcase premium brand positioning.

Icon of a speedometer or gauge showing high level

Website speed optimization for a seamless customer journey.

Icon showing money exchange with a dollar sign and a person, indicating financial or user account transfer.

Implemented conversation marketing for real-time customer engagement and sales.

Icon of a pie chart, checklist, line graph, and bar chart representing data analysis and statistics.

Leveraged analytics to identify and address key areas for revenue growth.

Icons representing exchange of money or goods between two people, with a dollar sign, a package, and arrows indicating a cycle.

Strategic digital transformation, moving iSense from a wholesale model to a successful direct to consumer model.

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Ready to apply the best strategies to grow your business?