A young woman and man sleeping peacefully in bed with blue lighting and closed curtains in the background.
somly sleep marketing

Decrease Cost Per Acquisition by 72%

Through a combination of strategic website redesign, conversion optimization, and targeted lead funnels, Somly experienced a dramatic turnaround. Our interventions resulted in significant financial improvements and expanded their online presence.

Key Improvements Made

Icon of a computer monitor displaying vector graphic design tools, including a pen tool and anchor points, representing digital illustration or graphic design.

Website redesign for mobile experience and credibility

Icon of a smartphone with a storefront awning and a dollar sign, representing mobile shopping or commerce.

Direct ecommerce-style checkout.

Icons representing night mode, graph trending upward, and a pie chart inside a square.

Sleep quiz for lead generation, targeted funnels and tailored remarketing.

Icon of a phone with a prohibition sign and a pill indicating no phone calls while taking medication.

Elimination of mandatory consultation calls.

Icons representing a video conference call on a laptop screen, showing four participants' profile images.

UGC video testimonials.

Social media icons including a speech bubble, upward trending arrow, thumbs up, hashtag, and heart on a black background.

LinkedIn & social media growth.

Challenge

Somly, an online provider of Cognitive Behavioral Therapy for Insomnia (CBTI), faced challenges, including profitability and establishing credibility. Despite offering a valuable and unique service, the company needed to improve the user experience, perceived legitimacy, and customer acquisition, resulting in financial losses. 

Solution

We implemented a comprehensive digital strategy focused on enhancing user experience and credibility, streamlining conversion funnels, targeting lead generation, building community with strategic content, and optimizing profitability through data-driven analysis.

A graphic with a blue background showing a white circle with large black text stating '70' and a message beside it that reads 'percent of people with persistent insomnia never seek medical help.'
An infographic with a lightbulb icon and the text: Did you know? 80% of people taking sleeping pills reported daytime effects such as trouble concentrating or memory problems.

Results

72%

decrease in CPA

5,000+

LinkedIn Followers in 2 Years

White bar graph with an upward trending arrow on a black background, representing growth or increase.

From a $200 loss per customer to profitable

White left and right arrows on a black background.

Significant conversion rate increase

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Lead generation growth

Ready to apply the best strategies to grow your business?