72% decrease in Cost Per Acquisition
Through a combination of strategic website redesign, conversion optimization, and targeted lead funnels, Somly experienced a dramatic turnaround. Our interventions resulted in significant financial improvements and expanded their online presence.
Key Improvements Made
Website redesign for mobile experience and credibility
Direct ecommerce-style checkout.
Sleep quiz for lead generation, targeted funnels and tailored remarketing.
Elimination of mandatory consultation calls.
UGC video testimonials.
LinkedIn & social media growth.
Challenge
Somly, an online provider of Cognitive Behavioral Therapy for Insomnia (CBTI), faced significant challenges, including profitability and establishing credibility. Despite offering a valuable and unique service, the company struggled with user experience, perceived legitimacy, and customer acquisition, resulting in financial losses.
Solution
We implemented a comprehensive digital strategy focused on enhancing user experience and credibility, streamlining conversion funnels, targeting lead generation, building community with strategic content, and optimizing profitability through data-driven analysis.
